You may be familiar with conditions in this pandemic era where many restaurants have been forced to close because they cannot serve customers directly. There are many rules that must be followed in order for a restaurant to stay open. In addition, people are also starting to be reluctant to buy directly from places to eat because they are reluctant to contract Covid-19. Then what is the solution?
Many restaurants are turning to using third parties like Uber to serve as a medium for delivering food. This is considered easier than having to use the platform they made themselves. Then, is this true? In fact, using online apps and platforms, ordering using your own brand has its own advantages. Here are some of them.
Easier to recognize
Customers will prefer a platform that has a restaurant brand rather than having to use Uber. This is the result of an independent survey which was conducted some time ago. More than 50% of customers who use a platform with a restaurant brand will remember that brand and buy back at a later date.
Customers who order at restaurants through general platforms like Uber tend not to have confidence in these restaurants. Why? This is because Uber will of course provide a solution if the order must match. This is what creates a sense of security in customers.
However, if a restaurant manages to prove that their online platform is reliable, then the customer will be impressed and will continue to buy from the restaurant’s official platform at a later date. This is definitely something you want, right?
No need to give commission
Using a third party platform will certainly generate a commission for them. You as a seller certainly have to compensate for this in order not to suffer losses by increasing prices. This is what you can avoid when using your own platform to make an online ordering system.
Promote as You Like
If you use your own brand platform, whether it’s using an app for smartphones or using a website, it will be easier for you to promote your brand. Get creative and do whatever you want on your own platform.
Miscommunication is the biggest thing that often happens when you use a third party platform like Uber. You need to be able to properly communicate the available orders to drivers who must also be able to communicate with customers. If there is bad communication, you may lose customers.
You don’t have to bother adjusting your order with the requirements provided by the online food ordering system. You also don’t need to give discounts if you don’t think it’s necessary. You are the one who determines what your restaurant is running.
Building your Brand
If you succeed in maintaining the quality of your service using the online ordering system that you make with your brand, then you will gain trust and also many customers for you. This is what large restaurants often do. So what are you waiting for? Immediately build your platform here.